MagicWig Productions, Inc. produces high-end video for film, television and communications, and stages large-scale conferences & events.

  • Our Award-Winning One-Minute Demo

    There’s a lot we could say about what we do here at MagicWig.  We bring together a unique combination of services and talents- from pre-production through post-production, set design to staging…  But at the core of our business is one fundamental value: we love to wow.  We bring top-notch expertise and the highest standards to every project we undertake.  But if you’re anything like us, you’ll want to see for yourself. This demo won a 2015 Telly Award for Online Promotion of a Production Company.

  • Greenbuild 2015 Opening Video

    We created this video to launch Greenbuild 2015′s Opening Plenary Session. We take pride in the mission-based content we have the opportunity to produce, and this project was particularly exciting for us. This year’s Greenbuild theme was “Monumental Green,” and in this video we introduce the concept that green buildings are the new monuments of our time, honoring the generations to come.

  • “Night Practice” Blue Rock Energy Spot for John Holser Productions

    MagicWig Productions, Inc. teamed up with John Holser Productions on this spot for their client, BlueRock Energy. Directed by John Holser, with MagicWig’s Justin Maine as Cinematographer and Cameron Seeger as 1st AC / Behind the Scenes Unit Camera Operator. Cameron’s BTS footage was used by the Digital Film Farm to create some impressive online learning tools after the shoot. We’re proud to share another successful collaboration with John Holser Productions!  

  • “Leadership Jazz” Opener for Superdome

    As part of our staging for Greenbuild 2014 at the New Orleans Superdome, we were asked to create an opening video that introduced the event’s theme, “Leadership Jazz,” inspired by Max DePree’s popular book. We had a great time choosing music that celebrated the local culture, writing a script about the similarities between strong leadership and authentic jazz, and then putting it all together into something that “sings.” Opening videos are a great way to gather the attention of a large audience and set the tone for the session.

  • Project Drawdown Teaser Video

    This video captures the aspirational values of Project Drawdown, a collection of 100 climate change solutions and technologies that are already in place across the world addressing carbon in the upper atmosphere.  Project Drawdown will utilize multiple formats to deliver its data, including a book, a website, and a media campaign.  We chose to introduce the project by writing this piece form a child’s perspective to communicate the elegant simplicity of natural solutions. This video won a 2015 Telly Award in the category of Green/Eco-Friendly Online Video.

  • Monotype Pencil to Pixel Exhibit

    We were thrilled to be asked to capture on video the essence of this artistic installation celebrating the impact of the Monotype font throughout its hundred year history. Shot at the Tribeca Skyline Studio in New York on the SONY PMW-F3 with Zeis Super Speed Prime kit, with Canon 7D and 5Ds for time-lapses and second unit b-roll. Edited in house.

  • Greenbuild 2013 Event Recap Video

    In addition to staging the giant Opening Plenary session and producing a whole range of video content for USGBC’s annual Greenbuild conference, we also capture video coverage of the entire event as it takes place- from educational presentations to networking, entertainment and interviews.  This piece showcases Greenbuild 2013 in Philadelphia, which drew some very high profile presenters including Hillary Rodham Clinton as the keynote speaker.  The recap video is used on Greenbuild’s website to refresh the experience for past attendees and promote attendance at future conferences.    

  • “Greenbuild Nation” Themed Opener

    As part of the branded audience experience for Greenbuild 2013′s Keynote Celebration, MagicWig produced this video opener for the event. This video had a dual purpose: visualize the theme Greenbuild Nation in an engaging manner, and focus the energy and attention of the 10,000 audience members in attendance.  All house lighting was set to black during the screening, and the lighting on the set was also darkened.  All eyes in the room were on the giant screens, and the driving music engulfed the crowd.

  • GBIG Branding Video

    GBIG stands for the Green Building Information Gateway.  It’s a website created by the U.S. Green Building Council to share information and statistics about LEED certified buildings across the globe.  We were asked to create a video for the site’s launch that showcased not only the functionality of the website, but also its many applications across sectors.  We achieved this goal by combining energizing music, a concise script, beautiful video footage, and dynamic motion graphics.

  • Why Greenguard?

    Why Greenguard? is a branding video that establishes what the Greenguard seal is and why customers should look for it on interior products. For this video, we began by creating a visual pitch that involved using motion graphics to illustrate the difference between poor quality and healthier indoor air.  From there, we created a script, cast a narrator, and chose music.  The video was shot against a green screen using treadmills for the walking shots and camera tracking markers, so that that motion graphic elements could be added in later and move appropriately with the camera. Shot with the Panasonic HDX-900 edited in FCP and composited in AE. 3D Animation created in Maya. This is a Silver Telly Award Winning Video […]

  • Project Haiti

    Following Haiti’s devastating earthquake in 2010, the U.S. Green Building Council launched an effort to build a LEED Platinum-Certified orphanage in Haiti.  As part of the initial phases of this project, USGBC asked MagicWig to create a verite-style video that would capture the heart of the cause, document the groundwork as it is laid, and encourage viewers to get involved with support.  MagicWig crew followed USGBC and the Architects from HOK to Haiti for a week to capture this footage. The finished video aired for 7,000 people in Toronto’s Air Canada Centre as part of the Opening Plenary at the 2010 Greenbuild International Conference and Expo.

  • So Right So Smart Trailer

    This is the movie trailer for our award-winning feature film, So Right So Smart, narrated by Daryl Hannah.  This documentary celebrates the businesses that have begun to take positive steps toward an environmentally-sustainable future, and showcases those that are “doing well by doing good.”  At the heart of the story is “radical industrialist” Ray Anderson, whose environmental epiphany inspired him to convert his carpet company from a “well-oiled machine” to a zero-impact business by 2020. We shot this film over two years and recorded over 400 hours of footage.  The film has played at countless festivals across the globe and has won numerous international awards.  For more information, visit


Recent Posts

  • Notifications On – A MagicWig Original Short Film

    Notifications On – A MagicWig Original Short Film

    Unfinished business never really dies… After an unsatisfactory departure from her boyfriend, Lara visits her friend Megan in the country for a girls’ getaway. Although news notifications persistently warn them that something unusual may happen, the girls are too busy trying to sort out unfinished business to notice… until their ‘unfinished business’ comes to call in a way they can no longer ignore. A MagicWig original short film. Please be advised: this film contains strong language.  

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  • USGBC Leadership Award – Juan Ontiveros

    USGBC Leadership Award – Juan Ontiveros

    Each year, The U.S. Green Building Council identifies outstanding leaders that are advancing environmental sustainability in communities across the country. Juan Ontiveros earned this recognition in 2015 because of his team’s groundbreaking system innovations, which deliver power at 87% efficiency to the University of Texas at Austin. This video aired at Greenbuild 2015′s Leadership Award Luncheon and will be used online throughout the year to celebrate Juan’s achievements. Congratulations, Juan!

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  • Photo Gallery: Behind the Scenes with Notifications On

    Photo Gallery: Behind the Scenes with Notifications On

    Unfinished business is coming to call. In the summer of 2014 we shot our original short film, Notifications On featuring Sheila Tapia, Jeremiah Wiggins and Robin Benson. This sci-fi thriller is currently in post-production and will be released in early 2016.

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  • The crew (Justin Maine, Leanne Robinson-Maine and Christopher Haines) interviewing Ray Anderson in 2007 at his North Carolina home. Photo credit: Stephen Ross

    Blog Post: Documenting a Legend

    MagicWig’s So Right So Smart filmmaking team was recently approached about writing a guest article for Interface Inc.’s blog. Writer/Producer Leanne Robinson-Maine was glad to take on the challenge.  Reprinted from the original post. Environmental leadership documentary So Right So Smart is airing on Public Broadcasting Stations (PBS) in the US during 2015. Interface asked the makers of the film to tell us a little bit about the film’s origin. “How and why did you decide to embark upon this filmmaking venture?” In simple terms, the answer to that question is a question: “How could we be in the video and filmmaking industry and NOT find a way to document and share with the world the inspiring story unfolding before our eyes?” MagicWig Productions, Inc. […]

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  • So Right So Smart to air on PBS Stations Across the Country

    So Right So Smart to air on PBS Stations Across the Country

    We are proud to announce that our award-winning feature documentary, So Right So Smart, is being made available to PBS stations across the country for broadcast in 2015. For a full list of stations and broadcast dates, please visit our So Right So Smart website. Stay tuned for news of the film’s digital and DVD release coming soon!    

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  • MagicWig Productions, Inc. Awarded FOUR 2014 Telly Awards!

    MagicWig Productions, Inc. Awarded FOUR 2014 Telly Awards!

    The winners of the 35th Annual Telly Awards have been selected, and MagicWig Productions, Inc. is proud to announce that we have won FOUR! The Telly Awards honor the industry’s best film & video productions, online video content, and outstanding television commercials and programs. Featured on this page are our winners, along with some behind-the-scenes information about each piece. Greenbuild 2013 Recap Video: Bronze Telly for Best Online Commercial – Event Drawing almost 30,000 people to the city in which it occurs, the annual Greenbuild International Conference and Expo is the premier event for sustainable building. Each year, MagicWig’s Guy Noerr leads our staging team to produce the Opening Plenary, which features such high-profile speakers and entertainers as Hillary Clinton […]

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  • QUIZ: What’s Your Film Set Alter Ego?

    QUIZ: What’s Your Film Set Alter Ego?

    You’ve always wanted to know…what would be your ideal job on a film set? Find out with this frivolously fun quiz brought to you by MagicWig Productions, Inc.

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  • Addy Award-Winning BlueRock Energy Spot

    Addy Award-Winning BlueRock Energy Spot

    Director John Holser  (Digital Film Farm) was asked to Produce a spot for BlueRock Energy a new sponsor of the NFL’s Buffalo Bills. John wrote and Directed the 30-second spot, and asked MagicWig’s Justin Maine to come aboard as DP. MagicWig collaborator Leanne Robinson-Maine was also brought in to work with John as an AD on the project. MagicWig and Digital Film Farm collaborate quite often and the results speak for themselves. Justin worked with Steven Ross as his Gaffer and Cameron Seeger (also of MagicWig) as his 1st AC and Media Management on set.

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  • SIRSY “Revolution” Music Video

    SIRSY “Revolution” Music Video

    SIRSY is a nationally-recognized band that hails from our home town.  This is a music video for their song “Revolution,” which is also featured in the opening credit sequence of our documentary So Right So Smart. Our Director/DP liked the song so much, he also shot and edited this live music video for the song at- wait for it- Revolution Hall in Troy, New York.   Revolution song ©2007 SIRSY

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