There’s a lot we could say about what we do here at MagicWig. We bring together a unique combination of services and talents- from pre-production through post-production, set design to staging… But at the core of our business is one fundamental value: we love to wow. We bring top-notch expertise and the highest standards to every project we undertake. But if you’re anything like us, you’ll want to see for yourself.
This video poses the aspirational questions about climate change behind Project Drawdown, a collection of 100 solutions and technologies that are in place across the world that address carbon in the upper atmosphere. Project Drawdown seeks to identify those things the human race is already doing about climate change, and measure the cumulative impact these innovative solutions will have over the next 30 years if they scale appropriately. Project Drawdown will take many delivery formats, including a book, a website, and a campaign. But first, its founders needed a teaser video to introduce their outreach engagements as they raise awareness about the project goals.
As part of our staging for Greenbuild 2014 at the New Orleans Superdome, we were asked to create an opening video that introduced the event’s theme, “Leadership Jazz.” We had a great time choosing music that celebrated the local culture, writing a script about the similarities between strong leadership and authentic jazz, and then putting it all together into something that “sings.” Opening videos are a great way to gather the attention of a large audience and set the tone for the session.
Director John Holser (Digital Film Farm) was asked to Produce a spot for BlueRock Energy a new sponsor of the NFL’s Buffalo Bills. John wrote and Directed the 30-second spot, and asked MagicWig’s Justin Maine to come aboard as DP. MagicWig collaborator Leanne Robinson-Maine was also brought in to work with John as an AD on the project. MagicWig and Digital Film Farm collaborate quite often and the results speak for themselves. Justin worked with Steven Ross as his Gaffer and Cameron Seeger (also of MagicWig) as his 1st AC and Media Management on set.
We were thrilled to be asked to capture on video the essence of this artistic installation celebrating the impact of the Monotype font throughout its hundred year history. Shot at the Tribeca Skyline Studio in New York on the SONY PMW-F3 with Zeis Super Speed Prime kit, with Canon 7D and 5Ds for time-lapses and second unit b-roll. Edited in house.
In addition to staging the giant Opening Plenary session and producing a whole range of video content for USGBC’s annual Greenbuild conference, we also capture video coverage of the entire event as it takes place- from educational presentations to networking, entertainment and interviews. This piece showcases Greenbuild 2013 in Philadelphia, which drew some very high profile presenters including Hillary Rodham Clinton as the keynote speaker. The recap video is used on Greenbuild’s website to refresh the experience for past attendees and promote attendance at future conferences.
As part of the branded audience experience for Greenbuild 2013′s Keynote Celebration, MagicWig produced this video opener for the event. This video had a dual purpose: visualize the theme Greenbuild Nation in an engaging manner, and focus the energy and attention of the 10,000 audience members in attendance. All house lighting was set to black during the screening, and the lighting on the set was also darkened. All eyes in the room were on the giant screens, and the driving music engulfed the crowd.
GBIG stands for the Green Building Information Gateway. It’s a website created by the U.S. Green Building Council to share information and statistics about LEED certified buildings across the globe. We were asked to create a video for the site’s launch that showcased not only the functionality of the website, but also its many applications across sectors. We achieved this goal by combining energizing music, a concise script, beautiful video footage, and dynamic motion graphics.
Why Greenguard? is a branding video that establishes what the Greenguard seal is and why customers should look for it on interior products. For this video, we began by creating a visual pitch that involved using motion graphics to illustrate the difference between poor quality and healthier indoor air. From there, we created a script, cast a narrator, and chose music. The video was shot against a green screen using treadmills for the walking shots and camera tracking markers, so that that motion graphic elements could be added in later and move appropriately with the camera. Shot with the Panasonic HDX-900 edited in FCP and composited in AE. 3D Animation created in Maya. This is a Silver Telly Award Winning Video […]
The U.S. Green Building Council has launched an effort to build a LEED Platinum-Certified orphanage in Haiti. As part of the initial phases of this project, USGBC asked MagicWig to create a verite-style video that would capture the heart of the cause, document the groundwork as it is laid, and encourage viewers to get involved with support. MagicWig crew followed USGBC and the Architects from HOK to Haiti for a week to capture this footage. The finished video aired for 7,000 people in Toronto’s Air Canada Centre as part of the Opening Plenary at the Greenbuild International Conference and Expo.
This is the movie trailer for our award-winning feature film, So Right So Smart, narrated by Daryl Hannah. This documentary celebrates the businesses that have begun to take positive steps toward an environmentally-sustainable future, and showcases those that are “doing well by doing good.” At the heart of the story is “radical industrialist” Ray Anderson, whose environmental epiphany inspired him to convert his carpet company from a “well-oiled machine” to a zero-impact business by 2020. We shot this film over two years and recorded over 400 hours of footage. The film has played at countless festivals across the globe and has won numerous international awards. For more information, visit sorightsosmart.com
We are proud to announce that our award-winning feature documentary, So Right So Smart, is being made available to PBS stations across the country for broadcast in 2015. For a full list of stations and broadcast dates, please visit our So Right So Smart website. Stay tuned for news of the film’s digital and DVD release coming soon!
In partnership with the Ray C. Anderson foundation, The Biomimicry Institute launched a Global Biomimicry Design Challenge in January 2015. This contest provides innovators who care about the planet with the tools and support they need to design creative and elegant solutions to seemingly intractable problems using nature’s principles as inspiration. MagicWig was asked to produce this video in advance of the call for entries in order to publicize the challenge and increase engagement & participation. The campaign was used online and published through multiple social media outlets.
The winners of the 35th Annual Telly Awards have been selected, and MagicWig Productions, Inc. is proud to announce that we have won FOUR! The Telly Awards honor the industry’s best film & video productions, online video content, and outstanding television commercials and programs. Featured on this page are our winners, along with some behind-the-scenes information about each piece. Greenbuild 2013 Recap Video: Bronze Telly for Best Online Commercial – Event Drawing almost 30,000 people to the city in which it occurs, the annual Greenbuild International Conference and Expo is the premier event for sustainable building. Each year, MagicWig’s Guy Noerr leads our staging team to produce the Opening Plenary, which features such high-profile speakers and entertainers as Hillary Clinton […]
Recently, several members of MagicWig’s video department were asked to be involved on a shoot for a BlueRock Energy Commercial directed by John Holser Productions. We have since learned that the commercial was nominated for – and won- an “ADDY” award from the American Advertising Federation. These well-respected awards celebrate the industry’s best and brightest practitioners, and we are honored to have been a part of this award-winning project. MagicWig’s Justin Maine was Director of Photography on the shoot, Leanne Robinson-Maine acted as AD, and Cameron Seeger acted as 1st AC and Media Manager on set.
This is a shot from our interview with animation masters Don Bluth and Gary Goldman of Bluth Films (Directors of Secret of Nimh, American Tail, Anastasia, Land Before Time, and of course- Dragon’s Lair) for the upcoming feature documentary Inside the Dragon’s Lair. The interview was amazing- can’t wait for you all to see what they had to say. Stay tuned!