So Right So Smart a feature documentary narrated by Daryl Hannah. The film inspires viewers by celebrating businesses that have begun to take positive steps toward an environmentally sustainable future. It showcases the success and ingenuity of cutting edge companies that are “doing well by doing good.”
At the heart of the story is entrepreneur Ray Anderson, whose environmental epiphany in 1994 inspired him to convert his billion-dollar carpet company from a “well-oiled machine” to a restorative enterprise by 2020.
So Right So Smart includes examples from many other companies that have built successful business models around the core values of environmental stewardship.
The film has screened at over 30 film festivals across the globe has been recognized with numerous international awards, played in theaters across the country, and aired nationally on PBS.