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From Pages to Screen: The Video Campaign for Mid-Course Correction



We're honored to have worked with the Ray C. Anderson Foundation since its founding, continuing Ray's legacy of sustainability and environmental stewardship.


Following Ray's passing in 2011, his grandson Johnathan Lanier took up the torch, contributing new chapters to Ray's landmark book Mid-Course Correction, sharing fresh insights into the evolution of sustainability in business. We were thrilled to help communicate these updates through a our video and expanded social media content.



Mid-Course Correction is Ray's powerful call to reimagine business as a force for good—pushing industry to balance commerce and sustainability. His vision, rooted in making Interface Inc. a model of environmental accountability, continues to inspire change-makers around the world.



Recently, Ray was posthumously nominated for the Presidential Medal of Freedom, a testament to his enduring impact on sustainable business practices and environmental leadership.


We’re proud to play a part in amplifying Ray’s vision. His legacy is a powerful reminder that we can all help reshape the future of our planet.


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