AMA Atlanta Presents: Morgan Shaw Parker

It all starts with people.

MagicWig recently had the opportunity to work with the AMA AMY Awards, where we were entrusted with telling the story of Morgan Shaw Parker, President and COO of the WNBA’s Atlanta Dream. A leader whose journey reflects the power of storytelling, connection, and impact.

Photo Credit: Justin Maine

Our goal was to create a piece that could live on the big screen clear, focused, and meaningful. A story that connects with an audience in a room full of Atlanta’s marketing community, while honoring the person behind the work.

We built the piece around a core idea:

It’s not just about the work. It's about the impact it creates.

Through a combination of cinematic visuals, real moments, and thoughtful pacing, the piece was designed to let the story breathe and ultimately land on Morgan’s own words:

“What is the Story?”

That line says it all.

At MagicWig, we believe the strongest work doesn’t just inform it connects. It brings people into the story and reminds them why it matters.

Because in the end,

People matter.

Stories matter.

Photo Credits: Justin Maine and Paul Carpenter

Project Credits

Client: AMA Atlanta

Subject: Morgan Shaw Parker, Lifetime Achievement Award Winner

Production Company: MagicWig Productions, Inc.