Why Greenguard? is a branding video that establishes what the Greenguard seal is and why customers should look for it on interior products.
For this video, we began by creating a visual pitch that involved using motion graphics to illustrate the difference between poor quality and healthier indoor air. From there, we created a script, cast a narrator, and chose music. The video was shot against a green screen using treadmills for the walking shots and camera tracking markers, so that that motion graphic elements could be added in later and move appropriately with the camera.
Shot with the Panasonic HDX-900 edited in FCP and composited in AE. 3D Animation created in Maya. This is a Silver Telly Award Winning Video for Visual Effects.