So Right So Smart Trailer

This is the movie trailer for our award-winning feature film, So Right So Smart, narrated by Daryl Hannah.  This documentary celebrates the businesses that have begun to take positive steps toward an environmentally-sustainable future, and showcases those that are “doing well by doing good.”  At the heart of the story is “radical industrialist” Ray Anderson, whose environmental epiphany inspired him to convert his carpet company from a “well-oiled machine” to a zero-impact business by 2020. We shot this film over two years and recorded over 400 hours of footage.  The film has played at countless festivals across the globe and has won numerous international awards.  For more information, visit