“Iconic” Greenbuild Opener

The theme for the annual Greenbuild Convention in 2016 was “Iconic Green.”  We created this video to launch that theme at the conference’s keynote session in LA’s Microsoft Theater.  We are proud to have a longstanding relationship with the U.S. Green Building Council and to be able to appreciate how meaningful it is for them to have grown from a “fringe” movement to something that is now mainstream and truly “iconic”. We used this insight to create the script, choose the right music and imagery, and put it all together in a motion graphics piece that could energize the room full of its community members.