So Right So Smart Documentary

So Right So Smart is an award-winning feature documentary narrated by Daryl Hannah. The film showcases the success stories of businesses that have begun to take positive steps toward a sustainable future. Those looking to find encouraging news in the midst of our current environmental crisis will be inspired by this story of leadership and hope.

  • The crew (Justin Maine, Leanne Robinson-Maine and Christopher Haines) interviewing Ray Anderson in 2007 at his North Carolina home. Photo credit: Stephen Ross

    Blog Post: Documenting a Legend

    MagicWig’s So Right So Smart filmmaking team was recently approached about writing a guest article for Interface Inc.’s blog. Writer/Producer Leanne Robinson-Maine was glad to take on the challenge.  Reprinted from the original post. Environmental leadership documentary So Right So Smart is airing on Public Broadcasting Stations (PBS) in the US during 2015. Interface asked the makers of the film to tell us a little bit about the film’s origin. “How and why did you decide to embark upon this filmmaking venture?” In simple terms, the answer to that question is a question: “How could we be in the video and filmmaking industry and NOT find a way to document and share with the world the inspiring story unfolding before our eyes?” MagicWig Productions, Inc. […]

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  • So Right So Smart to air on PBS Stations Across the Country

    So Right So Smart to air on PBS Stations Across the Country

    We are proud to announce that our award-winning feature documentary, So Right So Smart, is being made available to PBS stations across the country for broadcast in 2015. For a full list of stations and broadcast dates, please visit our So Right So Smart website. Stay tuned for news of the film’s digital and DVD release coming soon!    

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  • Our Feature Doc, So Right So Smart, Receives National Theatrical Release

    Our Feature Doc, So Right So Smart, Receives National Theatrical Release

    We are thrilled to announce that our feature documentary So Right So Smart narrated by Daryl Hannah will be showing in theaters across the US as part of Mousetrap Film’s Film Festival Flix series. Screenings will take place in LA, New Orleans, Denver, Salt Lake City, and Dubuque.  For a full list of cities and showtimes, check out the So Right So Smart website.

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  • New So Right So Smart Website Launched

    New So Right So Smart Website Launched

    As part of the distribution campaign for our award-winning film So Right So Smart, the film’s website has had a makeover. This will be the new go-to location for clips from the film, behind the scenes info, reviews, and information about rights & purchasing. Visit the new site and take a look around!  www.sorightsosmart.com  

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  • BTS Photos

    BTS Photos

    A collection of photos from the production of our feature film So Right So Smart. < Back to So Right So Smart’s Feature Page

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  • So Right So Smart Trailer

    So Right So Smart Trailer

    This is the movie trailer for our award-winning feature film, So Right So Smart, narrated by Daryl Hannah.  This documentary celebrates the businesses that have begun to take positive steps toward an environmentally-sustainable future, and showcases those that are “doing well by doing good.”  At the heart of the story is “radical industrialist” Ray Anderson, whose environmental epiphany inspired him to convert his carpet company from a “well-oiled machine” to a zero-impact business by 2020. We shot this film over two years and recorded over 400 hours of footage.  The film has played at countless festivals across the globe and has won numerous international awards.  For more information, visit sorightsosmart.com

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